{"id":20478,"date":"2024-08-28T09:34:57","date_gmt":"2024-08-28T06:34:57","guid":{"rendered":"https:\/\/blogit.lab.fi\/labfocus\/?p=20478"},"modified":"2024-08-28T09:34:59","modified_gmt":"2024-08-28T06:34:59","slug":"business-delegation-in-madrid-with-sport-finland-network","status":"publish","type":"post","link":"https:\/\/blogit.lab.fi\/labfocus\/en\/business-delegation-in-madrid-with-sport-finland-network\/","title":{"rendered":"Business delegation in Madrid with Sport Finland network"},"content":{"rendered":"\n

The Sport Finland network, jointly led by the cities of Jyv\u00e4skyl\u00e4, Lahti and Kuopio, and operating as a lead project according to the InnoCities community (Exercise and well-being Sport Finland 2024), organized a business delegation trip to Madrid in April. The purpose was to provide Finnish participating companies (Pro Recovery, ONIT Sport, Ketoinen, Wello2, eWatt Smart Power System, Awesome Crowd, SAHA Training) pace from the global sport markets. They presented their activities at various locations, including the headquarters of LALIGA, the SportBoost Accelerator and Global Sport Innovation Center. Additionally, they established contacts for themselves during a networking event hosted by the Finnish Ambassador to Spain.<\/p>\n\n\n\n

From the perspective of intercity collaboration facilitated by Sport Finland, the delegation trip opened doors to implementing international networks related to local ecosystem agreements (Jyv\u00e4skyl\u00e4 Elinkeinopalvelut 2023) on a national scale. The collaboration has also led to broader synergistic impact, particularly in exploring innovation opportunities offered by LALIGA. Taking solutions related to athlete performance, stadium and arena management, visitor experience and fan engagement to the global stage through national cooperation provides growth companies excellent opportunities for international networking, realizing export potential, and achieving growth under a strong country brand.<\/p>\n\n\n\n

\"[Alt
Image 1. Participants in a business delegation facilitated by Sport Finland as guests of the Finnish Ambassador to Spain. (Image: Taija Lappetel\u00e4inen)<\/figcaption><\/figure>\n\n\n\n

Networking opportunities<\/h2>\n\n\n\n

Laura Andelin<\/a>, who was part of the business delegation, describes the trip as a natural extension for ONIT Sport, which specializes in the implementation and development of psychological coaching for children and young people in sport, and for company\u00b4s interest in the Spanish market opportunities that emerged during 2023 through cooperation with LALIGA (Hhub 2023).<\/p>\n\n\n\n

From her perspective, the delegation trip included several highlights, all of which were linked to both internal and external networking within the delegation’s composition. While she found it interesting to get to know the everyday life of major players in the sports sector and their relationship to cross-border RDI activities, she also found it important to tackle the issue of how to build and export expertise in cooperation to Europe. (Andelin 2024).<\/p>\n\n\n\n

According to Laura Andelin, Finnish top-class experts can create together even more interesting packages to open international markets and put each other in the spotlight. This trip also resulted in new partnerships which can develop to cooperation in the coming years (Andelin 2024).<\/p>\n\n\n\n

\"[Alt
Image 2. Laura Andelin from ONIT Sport pitching at the Sport Boost Accelerator. (Image: Taija Lappetel\u00e4inen)<\/figcaption><\/figure>\n\n\n\n

According to Laura Andelin<\/a>, joint travel arrangements provide multiple benefits to participants, as travel arrangements require a lot of resources for a growth company. Thus, the work of a team like Sport Finland in organizing travel arrangements frees companies to focus more carefully on their own pitches and learning from the experience.<\/p>\n\n\n\n

Sport Finland will organize the second business delegation trip to Seville for the World Football Summit in September. Registration for the delegation is open for all Finnish companies interested in doing business in the global football market (Hhub 2024).<\/p>\n\n\n\n

\n
\n

Authors<\/p>\n\n\n\n

Alisa Heikkinen<\/strong> is the project manager of the Sport Finland network in the main implementing organization of the project, the City of Jyv\u00e4skyl\u00e4 Business Development Services.<\/p>\n\n\n\n

Ilkka V\u00e4\u00e4n\u00e4nen<\/strong> is a special researcher at LAB University of Applied Sciences and the chair of the steering group of the Sport Finland network.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

References<\/h2>\n\n\n\n

Andelin, L. 2024.  Interview. 26 Apr 2024. Madrid.<\/p>\n\n\n\n

Exercise and well-being Sport Finland. Cited 19 Jun 2024. Available athttps:\/\/innokaupungit.fi\/en\/exercise-and-well-being-sport-suomi\/<\/a><\/p>\n\n\n\n

Hhub. 2023. ONIT Sport ja LALIGA yhteisty\u00f6h\u00f6n nuorten urheilijoiden mielen hyvinvoinnin vahvistamiseksi. Cited 19 Jun 2024.Available athttps:\/\/hhub.jyvaskyla.fi\/mielenkiintoista-juuri-nyt\/onit-sport-ja-laliga-yhteisty%C3%B6h%C3%B6n-nuorten-urheilijoiden-mielen-hyvinvoinnin-vahvistamiseksi<\/a><\/p>\n\n\n\n

Hhub. 2024. Open Call: Kansainv\u00e4lisen urheiluliiketoiminnan avauksia World Football Summit -tapahtumassa. Cited 19 Jun 2024. Available athttps:\/\/hhub.jyvaskyla.fi\/mielenkiintoista-juuri-nyt\/open-call-kansainv%C3%A4lisen-urheiluliiketoiminnan-avauksia-world-football-summit-tapahtumassa-sport-suomen-kanssa<\/a><\/p>\n\n\n\n

Jyv\u00e4skyl\u00e4 Elinkeinopalvelut. 2023. Innovaatio-ohjelma Jyv\u00e4skyl\u00e4n ja Biskajan v\u00e4lille. Cited 19 Jun 2024. Available at https:\/\/elinkeinopalvelut.jyvaskyla.fi\/ajankohtaista\/innovaatio-ohjelma-jyv%C3%A4skyl%C3%A4n-ja-biskajan-v%C3%A4lille<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Sport Finland network, jointly led by the cities of Jyv\u00e4skyl\u00e4, Lahti and Kuopio, and operating as a lead project according to the InnoCities community (Exercise and well-being Sport Finland 2024), organized a business delegation trip to Madrid in April. The purpose was to provide Finnish participating companies (Pro Recovery, ONIT Sport, Ketoinen, Wello2, eWatt […]<\/p>\n","protected":false},"author":17,"featured_media":20479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,393],"tags":[10014,10040,10036,10038,10034],"class_list":{"0":"post-20478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"category-well-being-from-the-living-environment-physical-activity-and-tourism","9":"tag-article-d1","10":"tag-business","11":"tag-innovation-network","12":"tag-sport","13":"tag-sport-finland","14":"czr-hentry"},"yoast_head":"\nBusiness delegation in Madrid with Sport Finland network - LAB Focus<\/title>\n<meta name=\"description\" content=\"The Sport Finland network organized a business trip to Madrid in spring 2024. 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