{"id":22660,"date":"2024-12-18T11:34:06","date_gmt":"2024-12-18T09:34:06","guid":{"rendered":"https:\/\/blogit.lab.fi\/labfocus\/?p=22660"},"modified":"2024-12-18T12:59:20","modified_gmt":"2024-12-18T10:59:20","slug":"strategic-design-for-green-transition-expanding-designers-roles-in-sustainability","status":"publish","type":"post","link":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/","title":{"rendered":"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability"},"content":{"rendered":"\n<p>Design is well-known for its visual-oriented contributions to companies. For example, designing a product or a website. However, design has much more to offer, especially when it is elevated to work with organizations in their business strategies. The term \u2018Strategic Design\u2019 represents this type of work where designers work with visual aspects and expand their work towards solving strategic problems with companies.&nbsp;<\/p>\n\n\n\n<p>As the climate change crisis pushes industries towards greener practices, designers are taking on expanded responsibilities and helping to shape the transition to a more sustainable economy. But how does strategic design support this green transition, and what makes it essential for fostering long-term sustainability?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"470\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-1.jpg\" alt=\"Alt-text:Different green shapes and arrows\" class=\"wp-image-22663\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-1.jpg 939w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-1-300x150.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-1-768x384.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-1-570x285.jpg 570w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><figcaption class=\"wp-element-caption\">Image 1. Green Transition (Image: DALL-E)&nbsp;<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From traditional design towards strategic design<\/h2>\n\n\n\n<p>Strategic design represents an expansion on the type of work done by designers. As illustrated in the \u2018Steinberg Funnel\u2019 (see figure below).&nbsp;In traditional design projects, decisions are often limited to specific elements like colours and fonts, whereas in strategic design projects, decisions are broader and more impactful, such as redesigning the onboarding experience in a hospital. The Funnel sets up a comparison between where traditional design work is typically found, on the right side, and where strategic designers operate, closer to the left.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"452\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.png\" alt=\"The Steinberg Funnel diagram used to explain Strategic Design\" class=\"wp-image-22662\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.png 902w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-300x150.png 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-768x385.png 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1-570x286.png 570w\" sizes=\"auto, (max-width: 902px) 100vw, 902px\" \/><figcaption class=\"wp-element-caption\">Image 2: The Steinberg Funnel, used to explain Strategic Design by the Helsinki Design Lab. Boyer (2020, 290)<\/figcaption><\/figure>\n\n\n\n<p>At its core, strategic design applies design principles to \u201cbig picture\u201d and more systemic challenges. For example, Manzini and Vezzoli (2003) describe it as an integrated system of products, services, and communication strategies that support sustainable development. As strategic designers, we contribute to the design process and organizational strategies that align with long-term sustainable goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Role of Designers in Shaping a Sustainable Future<\/h2>\n\n\n\n<p>The green transition refers to shifting toward an economy that prioritizes sustainability over resource overuse. According to the European Commission (2024), this transition involves fostering sustainable development across sectors like energy, mobility, and the circular economy.&nbsp;<\/p>\n\n\n\n<p>In the current climate crisis context, design without a sustainability perspective becomes irresponsible. Strategic designers play a pivotal role in this shift by integrating sustainability into every phase when developing products and services. The evolving definitions of strategic design highlight its growing responsibilities. No longer limited to creating visual touchpoints, designers are increasingly involved in crafting strategies that address broad societal challenges. As early participants in decision-making processes, designers are uniquely positioned to guide organizations toward sustainable practices. By incorporating environmental and social considerations into the design of products and services, strategic designers help create solutions that not only meet business goals but also promote ecological sustainability.<\/p>\n\n\n\n<p><em>This post summarizes a recent academic article: \u2018Strategic Design for Green Transition: Expanding Designer\u2019s Responsibilites and Impact,\u2019 published in the What\u2019s Around Design International Conference 2024.<\/em>&nbsp;<em><a href=\"https:\/\/www.researchgate.net\/publication\/384894816_Strategic_Design_for_Green_Transition_Expanding_Designers'_Responsibilities_and_Impact\">(A link to the referred academic article)<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#b3edfb\">Author<br><br><strong>Paulo Roberto Nicoletti Dziobczenski<\/strong>, Chief Specialist in Strategic Design Innovations at LAB University of Applied Sciences and member of the Design for Futures research group. His work focuses on how strategic design can help organizations foster sustainable growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n\n\n\n<p>Boyer, B. 2020. Helsinki design lab ten years later. She Ji: The Journal of Design, Economics, and Innovation, 6(3), 279-300.<\/p>\n\n\n\n<p>European Commission. 2024. Green Transition. Cited 18 Oct 2024.&nbsp;&nbsp;Available at&nbsp;<a href=\"https:\/\/reform-support.ec.europa.eu\/what-we-do\/green-transition_en\">https:\/\/reform-support.ec.europa.eu\/what-we-do\/green-transition_en<\/a><\/p>\n\n\n\n<p>Manzini, E. and Vezzoli, C. 2003. A strategic design approach to develop sustainable product-service systems: examples taken from the \u2018environmentally friendly innovation\u2019 Italian prize. Journal of Cleaner Production, 11(8), 851-857.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Links<\/h2>\n\n\n\n<p>Link 1. Dziobczenski, P.R.N. 2024. Strategic Design for Green Transition: Expanding Designers\u2019 Responsibilities and Impact. In: What\u2019s Around Design? 2024 International Conference, Portim\u00e3o, Portugal. Cited 18 Oct 2024.&nbsp;&nbsp;Available at&nbsp;<a href=\"https:\/\/www.researchgate.net\/publication\/384894816_Strategic_Design_for_Green_Transition_Expanding_Designers'_Responsibilities_and_Impact\">https:\/\/www.researchgate.net\/publication\/384894816_Strategic_Design_for_Green_Transition_Expanding_Designers&#8217;_Responsibilities_and_Impact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design is well-known for its visual-oriented contributions to companies. For example, designing a product or a website. However, design has much more to offer, especially when it is elevated to work with organizations in their business strategies. The term \u2018Strategic Design\u2019 represents this type of work where designers work with visual aspects and expand their [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":22661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2294],"tags":[616,10846,9208,10450],"class_list":{"0":"post-22660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-designing-sustainable-business","8":"tag-article-e1","9":"tag-design-for-sustainability","10":"tag-green-transition","11":"tag-strategic-design","12":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability - LAB Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability - LAB Focus\" \/>\n<meta property=\"og:description\" content=\"Design is well-known for its visual-oriented contributions to companies. For example, designing a product or a website. However, design has much more to offer, especially when it is elevated to work with organizations in their business strategies. The term \u2018Strategic Design\u2019 represents this type of work where designers work with visual aspects and expand their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"LAB Focus\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T09:34:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T10:59:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"939\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"annariinaruo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LABfinland\" \/>\n<meta name=\"twitter:site\" content=\"@LABfinland\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"annariinaruo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/\"},\"author\":{\"name\":\"annariinaruo\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#\\\/schema\\\/person\\\/b325a0e3bb46ae13dfc4f1cbcc1533c9\"},\"headline\":\"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability\",\"datePublished\":\"2024-12-18T09:34:06+00:00\",\"dateModified\":\"2024-12-18T10:59:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/12\\\/Picture-1.jpg\",\"keywords\":[\"Article-E1\",\"design for sustainability\",\"green transition\",\"strategic design\"],\"articleSection\":[\"Design for sustainable business\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/\",\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/\",\"name\":\"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability - LAB Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/12\\\/Picture-1.jpg\",\"datePublished\":\"2024-12-18T09:34:06+00:00\",\"dateModified\":\"2024-12-18T10:59:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/12\\\/Picture-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/12\\\/Picture-1.jpg\",\"width\":939,\"height\":470,\"caption\":\"Image 1. Green Transition (Image: DALL-E)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#website\",\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/\",\"name\":\"LAB Focus\",\"description\":\"Focus Area blog | LAB University of Applied Sciences\",\"publisher\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#organization\",\"name\":\"LAB Focus\",\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/04\\\/cropped-cropped-tunnus_blogi-01.png\",\"contentUrl\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/04\\\/cropped-cropped-tunnus_blogi-01.png\",\"width\":1342,\"height\":288,\"caption\":\"LAB Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/LABfinland\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#\\\/schema\\\/person\\\/b325a0e3bb46ae13dfc4f1cbcc1533c9\",\"name\":\"annariinaruo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80f3cf4f0403f14a1e7c2cd10a3cea1ef1c03536539517f381df99f06b286314?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80f3cf4f0403f14a1e7c2cd10a3cea1ef1c03536539517f381df99f06b286314?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80f3cf4f0403f14a1e7c2cd10a3cea1ef1c03536539517f381df99f06b286314?s=96&d=mm&r=g\",\"caption\":\"annariinaruo\"},\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/author\\\/annariinaruo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability - LAB Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/","og_locale":"fi_FI","og_type":"article","og_title":"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability - LAB Focus","og_description":"Design is well-known for its visual-oriented contributions to companies. For example, designing a product or a website. However, design has much more to offer, especially when it is elevated to work with organizations in their business strategies. The term \u2018Strategic Design\u2019 represents this type of work where designers work with visual aspects and expand their [&hellip;]","og_url":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/","og_site_name":"LAB Focus","article_published_time":"2024-12-18T09:34:06+00:00","article_modified_time":"2024-12-18T10:59:20+00:00","og_image":[{"width":939,"height":470,"url":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.jpg","type":"image\/jpeg"}],"author":"annariinaruo","twitter_card":"summary_large_image","twitter_creator":"@LABfinland","twitter_site":"@LABfinland","twitter_misc":{"Kirjoittanut":"annariinaruo","Arvioitu lukuaika":"5 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#article","isPartOf":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/"},"author":{"name":"annariinaruo","@id":"https:\/\/blogit.lab.fi\/labfocus\/#\/schema\/person\/b325a0e3bb46ae13dfc4f1cbcc1533c9"},"headline":"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability","datePublished":"2024-12-18T09:34:06+00:00","dateModified":"2024-12-18T10:59:20+00:00","mainEntityOfPage":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/"},"wordCount":625,"publisher":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/#organization"},"image":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.jpg","keywords":["Article-E1","design for sustainability","green transition","strategic design"],"articleSection":["Design for sustainable business"],"inLanguage":"fi"},{"@type":"WebPage","@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/","url":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/","name":"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability - LAB Focus","isPartOf":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#primaryimage"},"image":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.jpg","datePublished":"2024-12-18T09:34:06+00:00","dateModified":"2024-12-18T10:59:20+00:00","breadcrumb":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/"]}]},{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#primaryimage","url":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.jpg","contentUrl":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2024\/12\/Picture-1.jpg","width":939,"height":470,"caption":"Image 1. Green Transition (Image: DALL-E)"},{"@type":"BreadcrumbList","@id":"https:\/\/blogit.lab.fi\/labfocus\/en\/strategic-design-for-green-transition-expanding-designers-roles-in-sustainability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogit.lab.fi\/labfocus\/"},{"@type":"ListItem","position":2,"name":"Strategic Design for Green Transition: Expanding Designers\u2019 Roles in Sustainability"}]},{"@type":"WebSite","@id":"https:\/\/blogit.lab.fi\/labfocus\/#website","url":"https:\/\/blogit.lab.fi\/labfocus\/","name":"LAB Focus","description":"Focus Area blog | LAB University of Applied Sciences","publisher":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogit.lab.fi\/labfocus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/blogit.lab.fi\/labfocus\/#organization","name":"LAB Focus","url":"https:\/\/blogit.lab.fi\/labfocus\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/blogit.lab.fi\/labfocus\/#\/schema\/logo\/image\/","url":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/04\/cropped-cropped-tunnus_blogi-01.png","contentUrl":"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/04\/cropped-cropped-tunnus_blogi-01.png","width":1342,"height":288,"caption":"LAB Focus"},"image":{"@id":"https:\/\/blogit.lab.fi\/labfocus\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/LABfinland"]},{"@type":"Person","@id":"https:\/\/blogit.lab.fi\/labfocus\/#\/schema\/person\/b325a0e3bb46ae13dfc4f1cbcc1533c9","name":"annariinaruo","image":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/secure.gravatar.com\/avatar\/80f3cf4f0403f14a1e7c2cd10a3cea1ef1c03536539517f381df99f06b286314?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80f3cf4f0403f14a1e7c2cd10a3cea1ef1c03536539517f381df99f06b286314?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80f3cf4f0403f14a1e7c2cd10a3cea1ef1c03536539517f381df99f06b286314?s=96&d=mm&r=g","caption":"annariinaruo"},"url":"https:\/\/blogit.lab.fi\/labfocus\/author\/annariinaruo\/"}]}},"_links":{"self":[{"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/posts\/22660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/comments?post=22660"}],"version-history":[{"count":5,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/posts\/22660\/revisions"}],"predecessor-version":[{"id":22688,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/posts\/22660\/revisions\/22688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/media\/22661"}],"wp:attachment":[{"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/media?parent=22660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/categories?post=22660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogit.lab.fi\/labfocus\/wp-json\/wp\/v2\/tags?post=22660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}