{"id":24700,"date":"2025-06-13T09:04:11","date_gmt":"2025-06-13T06:04:11","guid":{"rendered":"https:\/\/blogit.lab.fi\/labfocus\/?p=24700"},"modified":"2025-06-13T09:04:12","modified_gmt":"2025-06-13T06:04:12","slug":"more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better","status":"publish","type":"post","link":"https:\/\/blogit.lab.fi\/labfocus\/en\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\/","title":{"rendered":"More than just a ride: how a student carpooling platform could transform students\u2019 university life better"},"content":{"rendered":"\n<p>Getting from point A to point B shouldn\u2019t be complicated or expensive, especially not for students already balancing studies, budgets and living busy lives. Yet, for many students in Finland, transportation is costly, unreliable, and isolating. What if the solution wasn&#8217;t just about getting somewhere, but about getting there&nbsp;together? In this article we define the possible solution: carpooling concept explicitly designed for students, not only to reduce costs and carbon emissions but also to build stronger human connections within the university community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The problem: more than distance<\/h2>\n\n\n\n<p>Despite Finland\u2019s progress in public transportation and sustainability, gaps remain, especially for students commuting between cities or traveling on weekends. According to a survey conducted at LAB and LUT Universities, 72% of respondents don\u2019t own a car, and many report difficulties with schedules, costs, and connections. There was a total of 105 responders in the survey, which was quite enough to draw some conclusions about the topic.<\/p>\n\n\n\n<p>Traveling during weekends is also found to be expensive. Public transportation often skips night routes or fails to reach some smaller towns. In many cases, students are forced to choose between staying isolated and paying high prices for transportation. Worse yet, current transportation services don&#8217;t support students connecting meaningfully on the go. Whether it&#8217;s their need to find classmates, build friendships, or simply make the trip more pleasant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1-1024x667.jpg\" alt=\"[Alt text: two persons in a car.]\" class=\"wp-image-24701\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1-1024x667.jpg 1024w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1-300x195.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1-768x500.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1-570x371.jpg 570w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image 1. Students on a shared ride. (Image: Aleksandra Achukova)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Survey insights: students want more<\/h2>\n\n\n\n<p>The student survey revealed clear demand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>62%\u00a0of respondents said they would use a student carpooling service<\/li>\n\n\n\n<li>71%\u00a0prioritized saving money<\/li>\n\n\n\n<li>58%\u00a0highlighted convenience<\/li>\n\n\n\n<li>And\u00a052%\u00a0valued the opportunity for social interaction.<\/li>\n<\/ul>\n\n\n\n<p>Interestingly, students want more than just rides \u2014 they want&nbsp;trust&nbsp;(via verified profiles),&nbsp;flexibility, and ideally, to ride with&nbsp;people from the same university or even the same study program. This is further illustrated in image 2 below, which shows the top factors that encourage students to use a carpooling service, with saving money, convenience, and social interaction clearly leading the way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_2-1024x569.jpg\" alt=\"[Alt text: an infograph with title what factors would encourage you to use a carpooling service.]\" class=\"wp-image-24702\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_2-1024x569.jpg 1024w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_2-300x167.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_2-768x427.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_2-570x317.jpg 570w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a>Im<\/a>age 2. Saving money, easiness and social interaction are key factors when considering carpool platform. (Anchukova 2025)<\/figcaption><\/figure>\n\n\n\n<p>The concept, which has been under development, is a mobile carpooling platform designed exclusively for verified university students. It\u2019s more than a transport tool\u2014it\u2019s a&nbsp;peer-to-peer network&nbsp;that helps students save money&nbsp;and&nbsp;meet others in their community.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time ride matching<\/li>\n\n\n\n<li>Built-in safety (via university email or Studyinfo verification)<\/li>\n\n\n\n<li>In-app communication<\/li>\n\n\n\n<li>Option to choose rides based on study program, interests, or event destination.<\/li>\n<\/ul>\n\n\n\n<p>Unlike general apps, this platform is part of the student ecosystem and connected to university services, guilds, and everyday campus life. Imagine booking a ride to a student event and seeing who else is going, or sharing a trip with someone from your course, and preparing for an exam on the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business meets social value<\/h2>\n\n\n\n<p>This is not just a technology idea. It\u2019s a&nbsp;socially-oriented business model. Revenue would come from optional subscriptions, university partnerships, and limited in-app promotions for student events. The aim is to keep access very affordable and create value through scale and collaboration, not exclusivity.<\/p>\n\n\n\n<p>The business model canvas below in image 3 provides forms a structured foundation for developing a student-oriented carpooling service that is feasible and aligned with user needs. The model reflects a clear strategic direction by addressing cost concerns, social trust, institutional partnerships and environmental goals. The integrated approach to value delivery, resource allocation, and partnership building supports the potential for sustainable growth within the Finnish university context. The visual business model canvas outlines the platform\u2019s business model, built around affordability, student needs, and institutional partnerships.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-1024x577.jpg\" alt=\"[Alt text: a model including key partners, key activities, value propositions, and so on.]\" class=\"wp-image-24703\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-1024x577.jpg 1024w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-300x169.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-768x433.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-570x321.jpg 570w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-1110x624.jpg 1110w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3-528x297.jpg 528w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_3.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image 3. Business model canvas of the carpooling service. (Achukova 2025)<\/figcaption><\/figure>\n\n\n\n<p>Partnerships with universities, student unions, and local eco-initiatives could support the platform\u2019s development and reach. The platform can also contribute to Finland\u2019s and Lappeenranta, Lahti and other cities climate goals by reducing car use and promoting low-emission travel optio<a>ns<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#b3edfb\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Authors<\/p>\n\n\n\n<p><strong>Aleksandra Anchukova<\/strong> is a Bachelor of Business Administration student at LAB University of Applied Sciences.<\/p>\n\n\n\n<p><strong>Reko Juntto<\/strong> is a senior lecturer at the LAB University of Applied Sciences. He works in the Business and Hospitality unit, focusing on digital business, digital services, strategic management, marketing, and sales.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a>R<\/a>eferences<\/h2>\n\n\n\n<p>Anchukova, A. 2025. Developing a Student Carpooling Service in Finland: Business Model and Marketing Strategy. Bachelor\u2019s thesis. LAB University of Applied Sciences. Cited 2 Jun 2025. Available at <a href=\"https:\/\/urn.fi\/URN:NBN:fi:amk-2025052013509\">https:\/\/urn.fi\/URN:NBN:fi:amk-2025052013509<\/a><\/p>\n\n\n\n<p>Bachmann, F., Hanimann, A., Artho, J. &amp; Jonas, K. 2018. What drives people to carpool? Explaining carpooling intention from the perspectives of carpooling passengers and drivers. Transportation Research Part F: Traffic Psychology and Behaviour, 59, 260\u2013268. Cited 2 Jun 2025. Available at <a href=\"https:\/\/doi.org\/10.1016\/j.trf.2018.08.022\">https:\/\/doi.org\/10.1016\/j.trf.2018.08.022<\/a><\/p>\n\n\n\n<p>Mohammadi-Mavi, H., Ranjbari, A., Guler, S.I. &amp; Gayah, V.V. 2024. What does it take for rural-urban commuters to switch from driving to carpooling? Transportation Research Part F: Traffic Psychology and Behaviour, 106, 803\u2013819. Cited 2 Jun 2025. Available at <a href=\"https:\/\/doi.org\/10.1016\/j.trf.2024.10.007\">https:\/\/doi.org\/10.1016\/j.trf.2024.10.007<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting from point A to point B shouldn\u2019t be complicated or expensive, especially not for students already balancing studies, budgets and living busy lives. Yet, for many students in Finland, transportation is costly, unreliable, and isolating. What if the solution wasn&#8217;t just about getting somewhere, but about getting there&nbsp;together? In this article we define the [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":24701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,2329],"tags":[10014,11634,11630,4942,11632],"class_list":{"0":"post-24700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovations","8":"category-renewing-and-evolving-entrepreneurship","9":"tag-article-d1","10":"tag-business-strategy-en","11":"tag-carpooling-platform","12":"tag-students","13":"tag-transportation","14":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More than just a ride: how a student carpooling platform could transform students\u2019 university life better - LAB Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogit.lab.fi\/labfocus\/en\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than just a ride: how a student carpooling platform could transform students\u2019 university life better - LAB Focus\" \/>\n<meta property=\"og:description\" content=\"Getting from point A to point B shouldn\u2019t be complicated or expensive, especially not for students already balancing studies, budgets and living busy lives. Yet, for many students in Finland, transportation is costly, unreliable, and isolating. What if the solution wasn&#8217;t just about getting somewhere, but about getting there&nbsp;together? In this article we define the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogit.lab.fi\/labfocus\/en\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\/\" \/>\n<meta property=\"og:site_name\" content=\"LAB Focus\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T06:04:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T06:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2025\/06\/296_2025_More-than-just-a-ride_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"834\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tainask\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LABfinland\" \/>\n<meta name=\"twitter:site\" content=\"@LABfinland\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"tainask\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\\\/\"},\"author\":{\"name\":\"tainask\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#\\\/schema\\\/person\\\/da729f65c4a2fb9fd8f0b1ec7a2ab7d0\"},\"headline\":\"More than just a ride: how a student carpooling platform could transform students\u2019 university life better\",\"datePublished\":\"2025-06-13T06:04:11+00:00\",\"dateModified\":\"2025-06-13T06:04:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\\\/\"},\"wordCount\":841,\"publisher\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/06\\\/296_2025_More-than-just-a-ride_1.jpg\",\"keywords\":[\"Article D1\",\"business strategy\",\"carpooling platform\",\"students\",\"transportation\"],\"articleSection\":[\"Innovations\",\"Renewing and evolving entrepreneurship\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\\\/\",\"url\":\"https:\\\/\\\/blogit.lab.fi\\\/labfocus\\\/en\\\/more-than-just-a-ride-how-a-student-carpooling-platform-could-transform-students-university-life-better\\\/\",\"name\":\"More than just a ride: how a student carpooling platform could transform students\u2019 university life better - 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