{"id":639,"date":"2020-04-17T10:34:00","date_gmt":"2020-04-17T07:34:00","guid":{"rendered":"https:\/\/blogit.lab.fi\/labfocus\/?p=639"},"modified":"2020-05-06T15:38:45","modified_gmt":"2020-05-06T12:38:45","slug":"startupit-kaupallistamisen-vaylana","status":"publish","type":"post","link":"https:\/\/blogit.lab.fi\/labfocus\/startupit-kaupallistamisen-vaylana\/","title":{"rendered":"Startupit kaupallistamisen v\u00e4yl\u00e4n\u00e4"},"content":{"rendered":"\n<p>Korkeakoulut n\u00e4hd\u00e4\u00e4n paitsi oppilaitoksina, my\u00f6s uusien teknologioiden  kehitt\u00e4jin\u00e4. Korkeakoulujen innovaatioista annetaankin yleens\u00e4 kuva  onnistuneina kaupallisina hittein\u00e4. Uudet teknologiat ovat  korkeakouluille hyv\u00e4 tapa toteuttaa yht\u00e4 niiden p\u00e4\u00e4teht\u00e4v\u00e4\u00e4;  yhteiskunnallista vaikuttamista. Teknologiat eiv\u00e4t kuitenkaan itsess\u00e4\u00e4n  tuo mit\u00e4\u00e4n hy\u00f6ty\u00e4 yhteiskunnalle tai teknologian kehitt\u00e4j\u00e4lle. Jos uutta  teknologiaa ei kaupallisteta jollakin tavoin, j\u00e4\u00e4 se hy\u00f6dynt\u00e4m\u00e4tt\u00e4.  T\u00e4ll\u00f6in my\u00f6s teknologian kehitt\u00e4miseen tehdyt investoinnit eiv\u00e4t tuota  toivottua arvoa. (DeSimone &amp; Mitchell 2010; Hayter 2011; Swamidass  2013)  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/05\/Startupit-1024x682.jpg\" alt=\"\" class=\"wp-image-640\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/05\/Startupit-1024x682.jpg 1024w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/05\/Startupit-300x200.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/05\/Startupit-768x512.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2020\/05\/Startupit.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption> Innovaatioiden kaupallistaminen voi tapahtua monin tavoin. Kuva: <a href=\"https:\/\/pixabay.com\/fi\/photos\/innovaatio-liiketoiminta-tiedot-561388\/\">Michal Jarmoluk, Pixabay \/ CC0<\/a>. <\/figcaption><\/figure>\n\n\n\n<p>Korkeakouluissa pyrit\u00e4\u00e4n siis kaupallistamaan innovaatioita, ja t\u00e4m\u00e4 tehd\u00e4\u00e4n monesti projektien kautta. <a href=\"https:\/\/lab.fi\/fi\/projekti\/asynro-aksiaalisesti-laminoitu-synkronireluktanssikoneen-roottori\">ASynRo<\/a>  on yksi t\u00e4llainen LAB-ammattikorkeakoulun projekti. Projektin  tavoitteena on kaupallistaa LUT-yliopistossa innovoitu s\u00e4hk\u00f6koneen  roottori, niin ett\u00e4 projektin loputtua uusi startup aloittaisi  toimintansa. Startupin perustaminen ei ole helpoin tapa kaupallistaa  innovaatioita, joten miksi esimerkiksi lisensointia ei ole asetettu  projektin p\u00e4\u00e4tavoitteeksi? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startupin edut kaupallistamisessa<\/h2>\n\n\n\n<p>Kaikki innovaatiot eiv\u00e4t ole menestyksi\u00e4 heti synnytty\u00e4\u00e4n, sill\u00e4 vaikka  teknologia olisi arvokas ja t\u00e4ynn\u00e4 potentiaalia, yritykset eiv\u00e4t ole  valmiita investoimaan riskialttiina pit\u00e4m\u00e4\u00e4ns\u00e4 innovaatioon (Swamidass  2013). N\u00e4it\u00e4, syyst\u00e4 tai toisesta, ep\u00e4varmempia innovaatioita ei pystyt\u00e4  kaupallistamaan vakiintuneiden yritysten kautta. Startup onkin paras  tai jopa ainoa tapa kaupallistaa 75% yliopistojen keksinn\u00f6ist\u00e4, joita ei  koskaan lisensoida kaupalliselle toimijalle. Kyseess\u00e4 olevat  teknologiat tarvitsevat yleens\u00e4 lis\u00e4kehityst\u00e4, ennen kuin niiden  kaupallinen arvo selkeytyy, mink\u00e4 takia ne eiv\u00e4t ole yht\u00e4 haluttuja jo  olemassa olevien yritysten n\u00e4k\u00f6kulmasta. N\u00e4m\u00e4 teknologiat sopivat  paremmin uusille startupeille, jotka etsiv\u00e4t uuden markkinaraon  innovaatiolle. (DeSimone &amp; Mitchell 2010; Hayter 2011; Swamidass  2013) Korkeakoulujen tulisi t\u00e4llaisten teknologioiden osalta investoida  niihin pidemp\u00e4\u00e4n. T\u00e4ll\u00f6in teknologian toimivuus saadaan varmennettua,  jolloin v\u00e4hennet\u00e4\u00e4n potentiaalisten sijoittajien riski\u00e4 sek\u00e4 lis\u00e4t\u00e4\u00e4n  teknologian kaupallista arvoa. (Swamidass 2013) <\/p>\n\n\n\n<p>Yliopistol\u00e4ht\u00f6inen startup on jopa parempi alueellisen kehityksen  kannalta kuin teknologian lisensointi. Yliopistol\u00e4ht\u00f6iset startupit ovat  huomattavia alueellisia toimijoita taloudellisen kehityksen kannalta.  N\u00e4m\u00e4 startupit tuottavat taloudellista arvoa, ty\u00f6paikkoja ja hy\u00f6dynt\u00e4v\u00e4t  samalla teknologioita, joita ei muuten olisi ikin\u00e4 hy\u00f6dynnetty. (Criaco  et al. 2014)  <\/p>\n\n\n\n<p>ASynRo-projektissa on tunnistettu, ett\u00e4 innovaatioon liittyy paljon  riskej\u00e4, mik\u00e4 tekee teknologian myymisest\u00e4 ep\u00e4todenn\u00e4k\u00f6isen vaihtoehdon.  ASynRon kaltaisen projektin riskien takia vaikuttaakin startup  parhaalta mahdollisuudelta saattaa innovaatio markkinoille, ja t\u00e4ll\u00f6in  my\u00f6s alueellinen vaikutus on suurempi. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u00e4hteet<\/h2>\n\n\n\n<p>Criaco, G., Minola, T., Migliorini, P. &amp; Serarols-Tarr\u00e9s, C. 2014.  \u201cTo have and have not\u201d: Founders\u2019 human capital and university start-up  survival. Journal of Technology Transfer. Vol. 39 (4), 567-593. <\/p>\n\n\n\n<p>DeSimone, J. M., &amp; Mitchell, L. 2010. Facilitating the  commercialization of university innovation: The Carolina express license  agreement. Ewing Marion Kauffman foundation, April. [Viitattu  8.4.2020]. Saatavissa: <a href=\"http:\/\/ssrn.com\/abstract=1585447\">http:\/\/ssrn.com\/abstract=1585447<\/a> <\/p>\n\n\n\n<p>Hayter, C. 2011. In search of the profit-maximizing actor: Motivations  and definitions of success from nascent academic entrepreneurs. Journal  of Technology Transfer. Vol. 36 (3), 340-352. <\/p>\n\n\n\n<p>Swamidass, P. 2013. University startups as a commercialization  alternative: Lessons from three contrasting case studies. Journal of  Technology Transfer. Vol. 38 (6), 788-808. <\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><strong>Kirjoittaja:<\/strong> <\/p>\n\n\n\n<p>Pauliina Poso. Kirjoittaja ty\u00f6skentelee LAB-ammattikorkeakoulussa  TKI-asiantuntijana Teknologia-yksik\u00f6ss\u00e4 ja toimii ASynRo-projektin  projektip\u00e4\u00e4llikk\u00f6n\u00e4. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korkeakoulut n\u00e4hd\u00e4\u00e4n paitsi oppilaitoksina, my\u00f6s uusien teknologioiden kehitt\u00e4jin\u00e4. Korkeakoulujen innovaatioista annetaankin yleens\u00e4 kuva onnistuneina kaupallisina hittein\u00e4. Uudet teknologiat ovat korkeakouluille hyv\u00e4 tapa toteuttaa yht\u00e4 niiden p\u00e4\u00e4teht\u00e4v\u00e4\u00e4; yhteiskunnallista vaikuttamista. Teknologiat eiv\u00e4t kuitenkaan itsess\u00e4\u00e4n tuo mit\u00e4\u00e4n hy\u00f6ty\u00e4 yhteiskunnalle tai teknologian kehitt\u00e4j\u00e4lle. Jos uutta teknologiaa ei kaupallisteta jollakin tavoin, j\u00e4\u00e4 se hy\u00f6dynt\u00e4m\u00e4tt\u00e4. T\u00e4ll\u00f6in my\u00f6s teknologian kehitt\u00e4miseen tehdyt investoinnit [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,407],"tags":[29,519],"class_list":{"0":"post-639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovations_fi","8":"category-uudistuva-ja-kehittyva-yrittajyys","9":"tag-artikkeli-e1","10":"tag-innovaatio","11":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startupit kaupallistamisen v\u00e4yl\u00e4n\u00e4 - LAB Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogit.lab.fi\/labfocus\/startupit-kaupallistamisen-vaylana\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startupit kaupallistamisen v\u00e4yl\u00e4n\u00e4 - LAB Focus\" \/>\n<meta property=\"og:description\" content=\"Korkeakoulut n\u00e4hd\u00e4\u00e4n paitsi oppilaitoksina, my\u00f6s uusien teknologioiden kehitt\u00e4jin\u00e4. Korkeakoulujen innovaatioista annetaankin yleens\u00e4 kuva onnistuneina kaupallisina hittein\u00e4. Uudet teknologiat ovat korkeakouluille hyv\u00e4 tapa toteuttaa yht\u00e4 niiden p\u00e4\u00e4teht\u00e4v\u00e4\u00e4; yhteiskunnallista vaikuttamista. Teknologiat eiv\u00e4t kuitenkaan itsess\u00e4\u00e4n tuo mit\u00e4\u00e4n hy\u00f6ty\u00e4 yhteiskunnalle tai teknologian kehitt\u00e4j\u00e4lle. Jos uutta teknologiaa ei kaupallisteta jollakin tavoin, j\u00e4\u00e4 se hy\u00f6dynt\u00e4m\u00e4tt\u00e4. 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