{"id":7541,"date":"2022-03-23T09:30:13","date_gmt":"2022-03-23T07:30:13","guid":{"rendered":"https:\/\/blogit.lab.fi\/labfocus\/?p=7541"},"modified":"2022-03-23T14:23:26","modified_gmt":"2022-03-23T12:23:26","slug":"finnish-companies-need-a-change-of-perspective-in-africa","status":"publish","type":"post","link":"https:\/\/blogit.lab.fi\/labfocus\/en\/finnish-companies-need-a-change-of-perspective-in-africa\/","title":{"rendered":"Finnish companies need a change of perspective in Africa"},"content":{"rendered":"\n<p>Africa is a continent of the future with rapidly growing economies and populations. International business has always been an important channel for countries to relate to each other, worldwide, as business owners are continuously looking for new business opportunities abroad. As Africa\u2019s political and economic weight increases, it is becoming more interesting globally regarding business opportunities. Although Finland has published its <a href=\"https:\/\/julkaisut.valtioneuvosto.fi\/bitstream\/handle\/10024\/162978\/VN_2021_21.pdf?sequence=1&amp;isAllowed=y\" target=\"_blank\" rel=\"noreferrer noopener\">Africa strategy in 2021<\/a> (Link 1), which aims for stronger political and economic partnership, Finnish companies have a long way to go when it comes to internationalising their businesses on the African continent.<\/p>\n\n\n\n<p>It is quite common to be faced with challenges when starting any new business relationship, even more so when doing international business, as this involves cross-cultural elements. Nigeria and Finland do not share the same culture and the business relationship between Finland and Nigeria has been cautious, especially from the side of Finnish companies. However, there is significant business potential for Finnish companies in Nigeria. Potential solutions to help break down some barriers between Finland and Nigeria were explored in a qualitative study carried out on nine Finnish business owners \/ companies that have experience of conducting business in Nigeria (Ajao 2021).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"232\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/03\/145_2022_Finnish-Companies-Need-a-Change-of-Perspective-in-Africa.png\" alt=\"[Alt text: In screenshot there are headlines like Market opportunity - Business opportunities for Finnish companies in the educational sector.]\" class=\"wp-image-7543\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/03\/145_2022_Finnish-Companies-Need-a-Change-of-Perspective-in-Africa.png 627w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/03\/145_2022_Finnish-Companies-Need-a-Change-of-Perspective-in-Africa-300x111.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><figcaption>Image 1. Screenshot of some business opportunities. (Business Finland 2021)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Recommendations to Finnish companies wishing to conduct business in Nigeria<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Finnish companies should acquire knowhow of Nigerian culture before embarking on business transactions in Nigeria.<\/p>\n\n\n\n<p>The recommendations (Ajao 2021) include following advice:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Finnish companies should build a trustworthy relationship upfront<\/li><li>business actors should engage a guide before starting a business relationship with Nigerians<\/li><li>it is recommended to collaborate with <a href=\"https:\/\/www.businessfinland.fi\/en\/locations\/middle-east-and-africa\/nigeria\" target=\"_blank\" rel=\"noreferrer noopener\">Business Finland in Nigeria<\/a>, the <a href=\"https:\/\/www.facebook.com\/Finnish-Nigeria-Forum-for-Commerce-Investment-907091689349142\/?ref=page_internal&amp;mt_nav=0&amp;_rdr\" target=\"_blank\" rel=\"noreferrer noopener\">Finnish-Nigeria Forum for Commerce and Investment<\/a>, <a href=\"https:\/\/kauppakamari.fi\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Finland Chamber of Commerce<\/a>, <a href=\"https:\/\/www.nordicnigeriaconnect.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nordic Nigeria Connect event<\/a>, and the <a href=\"https:\/\/finlandabroad.fi\/web\/nga\/mission\" target=\"_blank\" rel=\"noreferrer noopener\">Embassy of Finland in Abuja, Nigeria<\/a> (Links 2\u20125; see also NordicNigeriaConnect 2021)<\/li><li>it is wise to avoid places where there are usually turbulences, such as the northern part of Nigeria<\/li><\/ul>\n\n\n\n<p>Additionally, engaging Nigerians living in Finland in the process can be recommended, especially the ones with a background of international business studies; they can act as intermediaries between Finnish and Nigerian companies interested in doing business in Nigeria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potential business opportunities in Nigeria<\/h2>\n\n\n\n<p>The need to enhance cross border co-operation and business activities between the African continent and Finland has been recognised (see e.g. Impi\u00f6 et al. 2020). The importance of understanding culture and cultural differences is the key steppingstone in commencing cross-cultural business activities, an issue which should be taken into consideration by the management of companies when choosing boards or executive members, to better prepare organisations enter new markets.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#8df1fc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Authors<\/p>\n\n\n\n<p><strong>Peter Ajao<\/strong> graduated from LAB University of Applied Sciences, Master\u2019s Degree Programme in International Business Development.<br><strong>Taina Vuorela<\/strong> works as Principal Lecturer at Laurea University of Applied Sciences.<br><strong>Kristiina Brusila-Meltovaara<\/strong> works as Principal Lecturer at LAB University of Applied Sciences.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n\n\n\n<p>Ajao, P. 2021. The business relationship between Finland and Nigeria: is culture responsible for the challenges Finnish companies face? Master\u2019s Thesis. LAB University of Applied Sciences, Lahti. Cited 22 Feb 2022. Available at <a href=\"https:\/\/www.theseus.fi\/handle\/10024\/556613\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.theseus.fi\/handle\/10024\/556613<\/a><\/p>\n\n\n\n<p>Impi\u00f6, J., Nokelainen, P., Vuorio, P. &amp; Ranta, J. 2020. Afrikka-politiikan uusi aika. Kuinka moninkertaistamme kaupan ja kehitysvaikutukset? Helsinki: Elinkeinoel\u00e4m\u00e4n keskusliitto EK. Cited 15 Mar 2022. Available at <a href=\"https:\/\/ek.fi\/wp-content\/uploads\/Afrikka-politiikan-uusi-aika_EK_01072020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Afrikka-politiikan-uusi-aika_EK_01072020.pdf<\/a><\/p>\n\n\n\n<p>NordicNigeriaConnect. 2021. Introducing Nordic Nigeria Connect 2021. Cited 22 Feb 2022. Available at <a href=\"https:\/\/www.nordicnigeriaconnect.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.nordicnigeriaconnect.com\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Links<\/h2>\n\n\n\n<p>Link 1. Valtioneuvosto. Finland\u00b4s Africa Strategy. 2021. Towards a stronger political and economic partnership. Valtioneuvoston julkaisuja 21:21. Cited 15 Mar 2022. Available at <a href=\"https:\/\/julkaisut.valtioneuvosto.fi\/bitstream\/handle\/10024\/162978\/VN_2021_21.pdf?sequence=1&amp;isAllowed=y\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/julkaisut.valtioneuvosto.fi\/bitstream\/handle\/10024\/162978\/VN_2021_21.pdf?sequence=1&amp;isAllowed=y<\/a><\/p>\n\n\n\n<p>Link 2. Business Finland. 2021. Marketing Opportunities in the region. Cited 22 Feb 2022. Available at <a href=\"https:\/\/www.marketopportunities.fi\/SysSiteAssets\/market-opportunities\/banner-images\/oppspace-banner-images\/ict-telecom.jpg?w=270\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.marketopportunities.fi\/SysSiteAssets\/market-opportunities\/banner-images\/oppspace-banner-images\/ict-telecom.jpg?w=270<\/a><\/p>\n\n\n\n<p>Link 3. Finnish-Nigeria Forum for Commerce Investment. 2022. Facebook. Cited 20 Mar 2022. Available at <a href=\"https:\/\/www.facebook.com\/Finnish-Nigeria-Forum-for-Commerce-Investment-907091689349142\/?ref=page_internal&amp;mt_nav=0&amp;_rdr\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/Finnish-Nigeria-Forum-for-Commerce-Investment-907091689349142\/?ref=page_internal&amp;mt_nav=0&amp;_rdr<\/a><\/p>\n\n\n\n<p>Link 4. Finland Chamber of Commerce. Kauppakamari. 2022. Solutions for Finland. Cited 22 Feb 2022. Available at <a href=\"https:\/\/kauppakamari.fi\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/kauppakamari.fi\/<\/a><\/p>\n\n\n\n<p>Link 5. Embassy of Finland Nigeria. 2022. Embassy of Finland, Abuja. Cited 22 Feb 2022. Available at: <a href=\"https:\/\/finlandabroad.fi\/web\/nga\/mission\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/finlandabroad.fi\/web\/nga\/mission<\/a><a href=\"#_msocom_4\">[A4]<\/a>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa is a continent of the future with rapidly growing economies and populations. International business has always been an important channel for countries to relate to each other, worldwide, as business owners are continuously looking for new business opportunities abroad. As Africa\u2019s political and economic weight increases, it is becoming more interesting globally regarding business [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":7543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,2329],"tags":[3403,616,3405,3406,3404],"class_list":{"0":"post-7541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovations","8":"category-renewing-and-evolving-entrepreneurship","9":"tag-africa","10":"tag-article-e1","11":"tag-economic-partnership","12":"tag-finnish-companies","13":"tag-nigeria","14":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finnish companies need a change of perspective in Africa - LAB Focus<\/title>\n<meta name=\"description\" content=\"Finns can improve their business in Africa and in Nigeria. 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