{"id":8743,"date":"2022-06-07T08:35:35","date_gmt":"2022-06-07T05:35:35","guid":{"rendered":"https:\/\/blogit.lab.fi\/labfocus\/?p=8743"},"modified":"2022-06-07T08:35:37","modified_gmt":"2022-06-07T05:35:37","slug":"covid-19-and-new-entrepreneurs-perseverance-through-the-pandemic","status":"publish","type":"post","link":"https:\/\/blogit.lab.fi\/labfocus\/en\/covid-19-and-new-entrepreneurs-perseverance-through-the-pandemic\/","title":{"rendered":"COVID-19 and new entrepreneurs: perseverance through the pandemic"},"content":{"rendered":"\n<p>The COVID-19 era probably frightens new entrepreneurs with increased inflation, high petrol prices, expensive electricity, and governmental GDP debt. Despite the situation and governmental restrictions, the Finnish economy remains stable. (Bank of Finland 2021.) What exactly does it take to be a successful entrepreneur? Has COVID-19 affected new businesses? The entrepreneurs of Bodyplanet Oy have hands-on experience on it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_1-1024x512.jpg\" alt=\"\" class=\"wp-image-8745\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_1-1024x512.jpg 1024w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_1-300x150.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_1-768x384.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_1-570x285.jpg 570w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image 1. The COVID-19 era may frighten new entrepreneurs. (mohamed_hassan 2020)<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9 steps to start a new business in Finland<\/h2>\n\n\n\n<p>Establishing a new company can seem like a daunting process within the pandemic. M\u00e4kel\u00e4 (2022) states being prepared, making connections and networks, scanning the future as well as unique production of products and services are all part of creating a successful business. Well, practicing self-care is just as important. A tired entrepreneur is less likely to be productive, adds M\u00e4kel\u00e4. Below are nine steps to start a new business in Finland (Uusyrityskeskus 2021, 4\u20135):<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>the business idea<\/li><li>business permits<\/li><li>business plan<\/li><li>company name<\/li><li>financing<\/li><li>start-up documentation<\/li><li>the Trade register and the Tax Administration registers<\/li><li>partners and networks (bank, accounting, business premises, etc.)<\/li><li>self-employment pension insurance (YEL) and other insurances.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Be ferocious!<\/h2>\n\n\n\n<p>Bodyplanet Oy was established in October 2021, just in the middle of the global pandemic. Bodyplanet is a sports and gym facility located in Nastola Finland providing quality gym equipment, personal training sessions, group fitness exercise classes and more. Suddenly, lockdowns were forced on the entire sports, restaurant, and bar community of businesses in December 2021 (ESS 2021). Business operations came to a halt, leaving the company with nothing but a month to plan their comeback after lockdowns were lifted in February 2021 (Ojanper\u00e4 2022). The management of business at Bodyplanet revealed advice on succeeding in the fitness industry during COVID, based on personal experience (Kenneth 2022, 17\u201318):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Attend to customer needs and wants.<\/li><li>Prepare for work outside of opening hours.<\/li><li>Passion is what drives an entrepreneur to flourish.<\/li><li>Offer unique experiences and services, stand out from your business sector.<\/li><li>Be organized and act on tasks as soon as possible.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_2-1024x512.jpg\" alt=\"\" class=\"wp-image-8746\" width=\"700\" height=\"350\" srcset=\"https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_2-1024x512.jpg 1024w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_2-300x150.jpg 300w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_2-768x384.jpg 768w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_2-570x285.jpg 570w, https:\/\/blogit.lab.fi\/labfocus\/wp-content\/uploads\/sites\/8\/2022\/06\/354_2022_COVID-19-and-new-entrepreneurs-perseverance-through-the-pandemic_2.jpg 1280w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Image 2. Anna Kenneth, fitness instructor at Bodyplanet (Bodyplanet Oy 2022)<\/figcaption><\/figure>\n\n\n\n<p>Overall, aspiring entrepreneurs should be prepared for anything, it\u2019s the risk that comes with new businesses. Things take longer due to COVID-19, yet the business start-up process remains the same. Drive, patience, creativity and knowing your target audience all build success. (Kenneth 2022, 17.) COVID-19 might have put a stop on business operations, but it has not affected the perseverance of a truly passionate entrepreneur desiring fitness industry success in Finland.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#8df1fc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Authors<\/p>\n\n\n\n<p><strong>Anna-Marie Kenneth<\/strong> is Bachelor Student of International Business at LAB University of Applied Sciences and fitness instructor at Bodyplanet Oy.<\/p>\n\n\n\n<p><strong>Sari Suominen<\/strong> works as a Senior Lecturer at LAB University of Applied Sciences in Lahti.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n\n\n\n<p>Bank of Finland. 2021. Finnish economy\u2019s robust growth being slowed by COVID-19. Press release. Cited 13 May 2022. Available at <a href=\"https:\/\/www.suomenpankki.fi\/en\/media-and-publications\/releases\/2021\/economys-robust-growth-being-slowed-by-covid-19-in-finland\/#:~:text=The%20new%20virus%20variant%20in,and%20by%202.6%25%20in%202022\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.suomenpankki.fi\/en\/media-and-publications\/releases\/2021\/economys-robust-growth-being-slowed-by-covid-19-in-finland\/#:~:text=The%20new%20virus%20variant%20in,and%20by%202.6%25%20in%202022<\/a>.<\/p>\n\n\n\n<p>Bodyplanet Oy. 2022. 1953602118167776. Facebook. Cited 13 May. Available at <a href=\"https:\/\/www.facebook.com\/bodyplanet.fi\/photos\/1953602118167776\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/bodyplanet.fi\/photos\/1953602118167776<\/a><\/p>\n\n\n\n<p>ESS. 2021. Aluehallintovirasto sulkee P\u00e4ij\u00e4t-H\u00e4meen julkisia tiloja torstaina \u2013 koronapassilla ei voi kiert\u00e4\u00e4 rajoituksia. Cited 13 May 2022. Available at <a href=\"https:\/\/www.ess.fi\/paikalliset\/4421305\">https:\/\/www.es<\/a><a href=\"https:\/\/www.ess.fi\/paikalliset\/4421305\" target=\"_blank\" rel=\"noreferrer noopener\">s<\/a><a href=\"https:\/\/www.ess.fi\/paikalliset\/4421305\">.fi\/paikalliset\/4421305<\/a><\/p>\n\n\n\n<p>Kenneth, A-M. 2022. The effects of starting up a business in the fitness industry during the COVID-19 era. Case company: Bodyplanet Oy. Bachelor\u2019s Thesis. LAB University of Applied Sciences. Cited 16 May 2022. Available at <a href=\"https:\/\/urn.fi\/URN:NBN:fi:amk-2022052311298\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/urn.fi\/URN:NBN:fi:amk-2022052311298<\/a><\/p>\n\n\n\n<p>mohamed_hassan. 2020. Hassan, M. Coronavirus-virus-pelko-piilottaa-4946687. Pixabay. Cited 13 May 2022. Available at <a href=\"https:\/\/pixabay.com\/illustrations\/coronavirus-virus-fear-hide-health-4946687\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/pixabay.com\/illustrations\/coronavirus-virus-fear-hide-health-4946687\/<\/a><\/p>\n\n\n\n<p>M\u00e4kel\u00e4, K. 2022. Business Development Manager. Lahti Region Development LADEC Ltd. Interview 2.5.2022.<\/p>\n\n\n\n<p>Ojanpera, S. 2022. Harrastustilojen sulku puretaan P\u00e4ij\u00e4t-H\u00e4meess\u00e4 \u2013 liikuntatilat saa avata 2. helmikuuta. Yle. Cited 13 May 2022. Available at <a href=\"https:\/\/yle.fi\/uutiset\/3-12297376?fbclid=IwAR1f88Uujh44_0o0EvwbYvsmlSK_42Q-cIpAMvPmPPwi_kr6d1vPjHC1Bno\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/yle.fi\/uutiset\/3-12297376?fbclid=IwAR1f88Uujh44_0o0EvwbYvsmlSK_42Q-cIpAMvPmPPwi_kr6d1vPjHC1Bno<\/a><\/p>\n\n\n\n<p>Uusyrityskeskus. 2021. Guide \u2013 Becoming and entrepreneur in Finland. Helsinki: Suomen Uusyrityskeskukset ry \/ SUK-Palvelu. Cited 13 May 2022. Available at <a href=\"https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2021\/02\/Perustamisopas_2021_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/uusyrityskeskus.fi\/wp-content\/uploads\/2021\/02\/Perustamisopas_2021_EN.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 era probably frightens new entrepreneurs with increased inflation, high petrol prices, expensive electricity, and governmental GDP debt. Despite the situation and governmental restrictions, the Finnish economy remains stable. (Bank of Finland 2021.) What exactly does it take to be a successful entrepreneur? Has COVID-19 affected new businesses? The entrepreneurs of Bodyplanet Oy have [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[756,21],"tags":[616,3772,4022,4020],"class_list":{"0":"post-8743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-design-and-thick-value","8":"category-innovations","9":"tag-article-e1","10":"tag-covid-19-en","11":"tag-gym-business","12":"tag-new-business","13":"czr-hentry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19 and new entrepreneurs: perseverance through the pandemic - LAB Focus<\/title>\n<meta name=\"description\" content=\"New entrepreneurs have faced extra challenges due to pandemic. 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