Luxury brands need to carefully consider promotional techniques that are in line with their brand image and products, given the constant evolution of the fashion […]
Renewing and evolving entrepreneurship
78 posts
Service productization, the process of transforming intangible services into tangible offerings, has gained prominence in various industries, including hospitality and entertainment (Wirtz et. al. 2021). […]
Climate change creates pressure on consumers on the environmental impact of their purchasing behavior. Consumers are now more aware and willing to invest in the […]
SmartVille international project partners visited LAB University of Applied Sciences on March 2024 (Ekman 2024a; LAB 2024; SmartVille 2024) and one of the tasks during […]
As one of the ambitious goals for Developing Sustainable and Entrepreneurial Villages through Educational Living Labs in Namibia and Zambia (SmartVille) project is to increase […]
Customers frequently switch providers due to dissatisfaction with some aspect of the service they have received. According to Singh (2023), businesses that consistently deliver excellent […]
One of the ambitious goals for Developing Sustainable and Entrepreneurial Villages through Educational Living Labs in Namibia and Zambia (SmartVille) project is to introduce innovative […]
On February 5-9, the Co-LIFE project team gathered in Mumbai, India, for the kick-off meeting. In total, eight partners are involved in the project, including […]
Wellbeing at work is important both for workforce wellbeing and health, as well as for productivity and organizational health. Psychological safety plays an important role […]