Luxury brands need to carefully consider promotional techniques that are in line with their brand image and products, given the constant evolution of the fashion […]
Innovations
149 posts
Service productization, the process of transforming intangible services into tangible offerings, has gained prominence in various industries, including hospitality and entertainment (Wirtz et. al. 2021). […]
Climate change creates pressure on consumers on the environmental impact of their purchasing behavior. Consumers are now more aware and willing to invest in the […]
SmartVille international project partners visited LAB University of Applied Sciences on March 2024 (Ekman 2024a; LAB 2024; SmartVille 2024) and one of the tasks during […]
IUT of Saint-Denis, at Sorbonne Paris Nord University, organized an international Winter Business Week in November 2023. The Winter Business Week (funded by Erasmus+ exchange […]
As one of the ambitious goals for Developing Sustainable and Entrepreneurial Villages through Educational Living Labs in Namibia and Zambia (SmartVille) project is to increase […]
In April of 2023, the capabilities and limitations of ChatGPT in programming were tested at LAB with a simple case: can ChatGPT produce working code […]
Customers frequently switch providers due to dissatisfaction with some aspect of the service they have received. According to Singh (2023), businesses that consistently deliver excellent […]
One of the ambitious goals for Developing Sustainable and Entrepreneurial Villages through Educational Living Labs in Namibia and Zambia (SmartVille) project is to introduce innovative […]