Luxury brands need to carefully consider promotional techniques that are in line with their brand image and products, given the constant evolution of the fashion […]
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Interreg programs, or European Territorial Cooperation (ETC) programs, are part of the EU’s regional and structural policy. Interreg programs aim to support the integration of […]
Service productization, the process of transforming intangible services into tangible offerings, has gained prominence in various industries, including hospitality and entertainment (Wirtz et. al. 2021). […]
Climate change creates pressure on consumers on the environmental impact of their purchasing behavior. Consumers are now more aware and willing to invest in the […]
The Erasmus+ funded project Pathfinder (Pioneering AI Technology in Higher Education to Facilitate Innovation and Nurture the Development of Entrepreneurial Resources) held a meeting in […]
Worldwide, more than 2.2 billion people experience difficulties with either near or far vision, and about 64% of adults use glasses, contacts, or surgery to […]
In an era where the consequences of climate change loom more significant, understanding the deceptive nature of greenwashing becomes not just a matter of corporate […]
Digital transformation within Finnish care (healthcare and social welfare) is crucial in meeting the growing demands of an aging population and the increasing reliance on […]
SmartVille international project partners visited LAB University of Applied Sciences on March 2024 (Ekman 2024a; LAB 2024; SmartVille 2024) and one of the tasks during […]