KALLE KEITURI, 2nd year
Vehicle design is probably the dream job for many little and slightly bigger boys. Why did you become interested in the field?
-I’ve been drawing cars since preschool, and started fixingcars already before I was old enough to get a driving license. Gradually, I became interested in the overall design of cars. I can’t really even think of another field I’d like to work in and which I’d be so enthusiastic about. Vehicle Design is a new major degree programme at the Institute of Design.
Have you enjoyed it?
-Designers who have graduated from Industrial Design have been employed by the vehicle industry already before, so I had high expectations about the programme. And I can say that I haven’t been disappointed. I enjoy the studies, and the teachers are good and up-to-date with changes in the sector. The atmosphere in our class is excellent, and everyone is motivated. The sector is very competitive.
How can one succeed?
-It’s hard to say at this stage. However, I believe that studying at Lahti Institute of Design provides adequate skills for future employment needs. The rest is up to yourself.
Your dream employer?
-BMW
2018 update: Kalle graduated in 2015, and continued his studies at the RCA London, Vehicle Design Masters course, and in 2017 he began his automotive design career at Rolls Royce Motor Cars, UK design studio, which incidentally is owned by BMW! Dream achieved.
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