2015 is the year that our first Vehicle Design students will graduate. Vehicle Design has always been part of our curriculum here, but 4 years ago we began teaching it as a full time Bachelors level degree. After 4 years our students reach a high level of competence, and to showcase their skills they collaborated on a project led by a professional car designer. The project gained recognition in the automotive design world, being featured on Auto&Design Facebook page and kickstarting a lot of local press attention too.
Our student’s brief was to create a new benchmark for a premium electric vehicle segment in the year 2025. It was to be branded Mercedes-Benz.
After three intensive months of design studies and weekly concept development stages, here is the final design.
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The story of the design is shown at Behance, or in the following gallery.